It's a small market for us with much less than one percent of total sales and we have no sales offices or subsidiaries, so it's difficult to get a real picture.

The region is a very small market for us. We have been told that some shops in the Middle East have removed our products from the shelves.

We have never marketed ourselves as a Danish product, we see ourselves as an international brand.

We have never marketed ourselves as a Danish product, we see ourselves as an international brand. You can ask Americans who think it is American, ask Germans who think it's German - many people don't know that it's Danish.

We feel that the message of this poster can be interpreted as if we are a racist company. I don't know if that's what's intended, but it's definitely one way of interpreting it.

The Middle East is only around 0.2 percent of our turnover, so it's really a very small part of our sales. We know that some shops have removed our products from their shelves, but it's not a general picture; some have and some have not.