It's a sort of cowboy noir.

They had their cowboy hats on,

You're Generation Next. Cowboy up. We're supposed to expect greatness from you. You wanna be great, you gotta be great in everything you do every day. Righteousness always prevails. If you're good-hearted and good-headed, no matter what happens to you, you will prevail.

Cowboy Crush is like the new Dixie Chicks. Their songs are off the charts right now ... Cowboy Crush is the next big thing in country.

This is nice because you can bowl in cowboy boots and nobody cares. We do it unlike any other city in the whole country.

'Good Ride Cowboy,' Garth's tribute to Chris LeDoux, is the song we've chosen to be the first because it symbolizes the project, which is about love and honesty. It's up-beat, fun, sincere and everything you want music to be.