It's a tribute to journalists from all organizations who have died in the conflict. This cuts beyond competition. We are very aware of the sacrifices people make personally, the sacrifices families make in order to tell the story, in order to tell the truth. This is something that affects the entire industry, the entire world as well.

Because it has become such a dangerous place, news organizations do rely on Iraqi staffers. These journalists get caught up in their own country's sectarian violence. Their presence has also created potential conflicts with the U.S. military, which has had a difficult and slow time accepting that Iraqis have been professional and objective journalists.

There is lots of healthy conflict. Organizations that have sustained success have dealt with conflict in healthy ways.

If Manchester United came out and said they would retire the shirt, it would be an amazing tribute to a great man.

The image of a forward-looking Jefferson is a fitting tribute to that vision.

What this case highlights is the need for organizations with strong brand reputations to protect and become more vigilant against this sort of malicious activity.