It's a very important stamp of quality. People are looking for diamonds or stars to verify the quality of the experience is going to be good.

There is a certain amount of cost involved for that level of quality and an effort entailed in keeping that rating. If you jump into that realm, you want to keep it. It's not an easy task to do.

The first step is trying to hire the right kind of people and then training them. They need to have a great attitude and like to serve people.

The sky was a sparkling succession of black diamonds on black velvet made crystal clear by the blackout.

We are all star stuff.

We'd like to think that's a position that has some depth and quality. There are going to be some in the first or second round which you would hope could come in and help immediately.