It's about the best thing I can think of,

Event TV is still fun to view, but it could probably do with a reduction in time.

Nine will find a way back - it's very dangerous for a network to start reducing its rates.

Nine will need to seriously rebuild to maintain their premium. But more than anything, this is a great result for Seven. The momentum is clearly with them and it has continued into the start of this year with the tennis, which is again proving a great promotional platform for upcoming programs.

It certainly is a status symbol and it's big for the winner.

I was in Sydney on Saturday morning and saw all the papers and soaked it all up, then I got to the airport and thought gee, this is amazing. Even the Krispy Kreme doughnut people had put red and white tops on their take-away packs.