It's basically a business decision for Microsoft. Like any other company, we have business priorities. Our focus really is in delivering the best experience to Windows customers.

Fort Franklin's ability to dig deep, focus and understand our business strategy helped guide our decision for an agency partner. Our companies are like-minded when it comes to our work and potential and we are anticipating a true partnership with fresh, creative and innovative collaboration.

Our twin priorities are reconstituting the baseball department and getting new decision makers in there. Coming up with our own philosophy, which is going to be a blend of a lot of different philosophies on building a winning team, one that's going to be successful [not just] next year, but for years and years to come. And how we deploy our assets to make sure that happens.

The project sits within the top three priorities for the business for the year.

One of the reasons there is reluctance among business users is that they have higher priorities.

Set priorities for today by deciding the priorities for your entire life.