It's been an interesting year. We all said this is a business, but at the same time we are going to have fun doing it. It's been somewhat of an education.

Right now, it could be ambitious. At the same time, if we do it proportionately and take baby steps, we'll be able to build ourselves up to that.

I thought that would be the hardest part. It was actually the easiest part.

We were hesitant to go out and promote, because we didn't know where we were going to be. That's our fault.

If we can turn the turnstiles and fill up the seats, we know the business model will take care of itself. I do know this is an affluent group of people because just to get to Las Vegas these people will have had to spend $1,000 already to get here.

It's a very difficult business to value.