It's cool how technology keeps everyone connected. I think that's the biggest thing.

Our whole school is on it, I would say. It's one of those things that just caught on.

My sense is that technology in and of itself is not a lure, but if you don't have good technology, it's a problem.

This is the latest and greatest technology.

You start with the educational purpose, but with any technology, teens will find other uses for it than the main one. Almost all of them do things that we never get around to. Even the graphing calculators for math come with their own games, and the kids will discover them.

China is the hotspot right now, obviously for its enormous market opportunity. If you're a technology company and you're not thinking about China, then you're already behind.