It's definitely a way to reclaim some market share, but how do you get a kid to want it? Kids are more proficient with technology than Mom and Dad. The traditional barrier to what made something a toy has really dissolved... why shouldn't they have the real thing?

Chris Byrne

Definitely Kid Kids Market Reclaim Share

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Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good.

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Right now, Microsoft is very interested in gaining market share. In order to do that, they need to take advantage of the fact that their console is out before the PS3 launches.

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Moms will probably draw a line on these dolls but they're a good 'allowance' toy for kids on a weekly or monthly budget, ... They're goofy, gross, inexpensive and a classic buy for a 5-year-old boy.

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