It's driven by economics now. This is a trend, not a fad.

It's here to stay. It's not a fad. It's an established trend.

Women on television are not a fad; we are not a trend - we are a reality!

Netflix is SO overrated.

Cheese, while a consumer product, is very different than toys which can be fad-driven,

They went counter to the trend this week, ... I'm always a little skeptical of these things. This is retail driven. Institutions aren't going in and paying $60 a share for this stuff.