It's getting word out enough to generate buzz and drum up enthusiasm.

About everyone on staff helps out for trivia.

This is the most intense week of preparation. Being here is important.

It's a fun way to learn business skills, and it's a trivia contest, so it adds an element of silliness to it.

Enthusiasm is the mother of effort, and without it nothing great was ever achieved.

For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough.