It's hard to battle a paper spec.

The industry is transitioning. People are embracing digital media and they're taking entertainment with them wherever they go. There's an expectation of a level of quality.

You don't want to let competition just go, but at the same time you don't want to help it reach legitimacy.

We're pretty confident that developers are going to support our architecture. I say that because we've had a lot of overwhelming support and excitement.

I thought, genius! The perfect marriage of low budget and high concept. I loved it.

I expect October to be a bit rocky.