It's his heart and soul, it's kicking ass all over the world and becoming a huge brand. He would be really reluctant to leave it now.

kicking maximum ass

The secret to kicking ass in dumbshit Hollywood... Every time you meet someone, make a fucking impression. Make them think you're the hottest shit in the world. Make them think they're gonna lose their job if they don't give you one. Look 'em in the eye, and never look away. Be confident and calm, be fucking bold.
That sounds more like the secret to kicking ass in life.
It is, but I was gonna wait and tell you that some other time.

They've implemented a short-term strategy that sacrifices long-term results. They want to create enough brand equity to withstand a competitive threat.

I’m not his bodyguard,” said Isabelle. “I’m his girlfriend. Which gives me the right to kick your ass if you bother him. That’s how it works.

The heart and soul of network programming is series programming, the weekly repetition of characters you like having in your house.