It's intriguing to implement a new design standard.

We went through engineering three times. In retrospect we're happy we did it.

It's a fairly severe hit. There are ways we're looking to mitigate that.

If that's the case, I'd be happy for them to talk about design or intelligent design,

We are talking to our friend Brad Pitt about being involved in the design.

Our design concept was better than the other two. It really came down in the end to financial stability.