It's just the fact that it's on in prime time, that people are watching. And it's something that's not on TV all the time.

We're currently registering over 750 kids every six weeks and we have 100 on our waiting list.

So we said, 'Let's try it. Let's throw it out there.' We offered a free learn-to-curl session and we had over 200 people show up for that.

I think sometimes people underestimate the Albuquerque connection, but we all came through,

I think qualifying was pretty good. We went out slightly earlier than some people and got a good time in, so I was quite pleased with that, and then slowly started to slip back down the order, which is kind of the normal situation as qualifying works out, everyone gets quicker towards the end. The race is a different thing. We've just got to be smart, make sure we have a good first lap, you know, see how the race pans out. It's going to be a very long, tough race. Anything can happen.

The biggest challenge is that it takes so much time. People want to see someone be there to take care of daily needs, so you never want to grow out of your means. Growing out of your means could hurt your other restaurants and your reputation.