FastSaying
It's like handicapping a horse race. We look at pedigree of the brand, the quality of the trainer, which would be the ad agency, then look at the course and distance, which in this case means how many ads are going to run.
David Carruthers
Quality
Race
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It's the power of the brand, combined with their judgment and creativity, that makes Budweiser successful.
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It says we're running a business legitimately and responsibly, and we're seen as a worldwide leisure product — similar to KFC, Ford, Coca-Cola, IBM or any other global brand.
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