It's much harder, and you have to know more. Now, it's cool to do that.

Like China, the Internet is a huge new market. It's up to you to figure out what to do with it. Use it as a prospecting tool, make connections with people, add value for your existing customers.

We build our own stuff a lot. I've seen a lot of changes down through the years.

The cancer is terminal, and it's going to take him, ... We have to keep his spirits up. Just to have my father every day is a blessing to all of us.

[Another shift in perception surrounds the specialization of knowledge.] In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech, ... Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.

The agencies, in a large way, have realized it's about money. You want to optimize the media spend as much as possible across the board.