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It's new revenue streams, and everything we do with our content has to be for new revenue streams. That's what the focus of the new corporation is all about.

Leslie Moonves

Leslie Moonves

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It's been our strategy to exploit content across as many platforms as possible.
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Our revenue streams are going to become more complex. We can also see a much more vital revenue stream from in-game advertising.
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We think wireless is going to grow tremendously. Do I think people are going to watch an episode of 'Survivor' on a 2-inch television set? I doubt it. But I do think somebody's going to go to a grocery store in the middle of a football game and watch that game.
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I think many years from now, people will still watch television, though it will probably be 150 inches wide. What will change is the ability to get 'CSI' not only on TV but also on the Internet, even watching it in a foreign country as it's playing in the U.S.
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Rebuilding a network is a slow, brick-by-brick process. It's not just creating a hit show - it's building shows to back up that hit show; it's creating an identity of success so that people want their shows on your network.
— Leslie Moonves
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