It's no longer enough to be the best host anymore. That was enough back in '99; if you had excellent service people would stay with you. But customers are getting more sophisticated and their buying patterns are different. What we're doing is trying to get ahead of the curve and really figure out what people are buying, as opposed to just following the crowd.

Barbara Branaman

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The trend you're seeing now is a package of services. The trick is not necessarily getting as many sales of just the commoditized hosting plans as possible, but getting as many customers that are buying multiple services. That's the real key to growing.

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We're increasing the allocations, which is a bit of a marketing game. It's not that most customers really use all of those things. It's really more of a comparison-shopping thing. We think it's the right move to make at this time.

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