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It's not going to change Vail's image but it's going to take Vail's image and communicate it to a broader market.

Bill Jensen

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To keep our customers, we are being forced to move into a bulk system, which requires modifications and equipment updating.
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The Mountaintop Picnic is a great tradition. In some ways, it's the community's official acknowledgement spring has arrived. The Taste of Vail, in general, is a celebration of everything good about ski season. And it's the level of energy that makes it unique.
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