It's not only the largest, in our opinion it's the most important and most significant campaign in Louisiana due to the research we have conducted that revealed to us that people have misconceptions about Louisiana after the storm.

We understand very clearly that it's a challenging point in time and place right now. We have lost our loved ones. We have lost some of our communities, our jobs, our homes. It's a hard time for us. But we have to rebuild. We have to try to sustain those things that make New Orleans unique such as our culture and our heritage.

These ads get the message across that many of the cultural elements are intact.

We're hoping for congressional relief dollars to help expand the campaign.

Our people are responding to adversity with steadfast determination, yet still maintaining the spirit to enjoy life.

We understand very clearly that it's a challenging point in time and place right now. We have lost our loved ones. We have lost some of our communities, our jobs, our homes. It's a hard time for us. But we have to rebuild. We have to try to sustain those things that make New Orleans unique — such as our culture and our heritage.