[It's] not surprising, ... given that advertising is the business model.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.

In the business world advertising is like tithing,the more you advertise,the more you reap.

I personally don't believe [advertising] would be as effective as it would need to be to be the only business model. We're going to need to explore other business models to make it valuable for all parties along the value chain--publishers, libraries, authors, search providers.

There might be some realization that they are in the advertising business, not the rocket-ship business.

A rush of spending, investing and deal-making marked the continued rise of digital advertising in 2005. The landscape in 2006 is already serving up another year of powerful developments, particularly as media continues to migrate online and new digital formats and technologies emerge and mature.