It's probably a good thing that we didn't see them earlier.

That's really what's interesting about Apple, is they look at our technology in a very Apple way.

If all the chemicals in secondhand smoke were bottled up and sprayed in somebody's face, I'm sure that it would be an assault.

It's tongue-in-cheek, it's a cool ad. It doesn't mean we agree that all our customers are making boring little boxes.

The conquest of the earth, which mostly means the taking it away from those who have a different complexion or slightly flatter noses than ourselves, is not a pretty thing when you look into it too much.

Words, as is well known, are the great foes of reality.