It's really critical that we maintain this cash hoard to keep our forward momentum going into the latter half of this decade and beyond.

Toyota has this big cash hoard. They can lose as much as they want to, and use the car as an advertisement. We can't compete with them on that level.

Our objective is to maintain the successful momentum of the team.

You don't have to hoard.

Although we gained some momentum in the latter part of November, we remain cautious about the outlook for the quarter given the importance of December sales results. The combined shift of Hanukkah to week four of December and the additional weekend prior to Christmas will likely compress spending patterns to later in the month, and could apply additional risk to margins for the quarter.

In the second half they looked to stop everybody else, and I got going. I picked up the momentum and was able to break the game open.