It's really going to require [a familiarity] with technology and systems, with strategy and with marketing. Internally, in order to comply, you touch a lot of people's worlds. You step across people's turf in different ways.

DART Adapt was founded on taking traditional marketing methods and principles and applying them online. The feedback loop online is such that you can get almost immediate feedback to drive your optimization.

The marketing piece is the hardest part of this job. Matching the technology with a company that can make something is so hard because they keep all their stuff so secret.

It's important for local businesses to have technology-enabled marketing solutions like this available to them. With the Internet becoming an increasingly popular medium to find products and services, local businesses need to harness that power in order to grow.

We have one of the most aggressive marketing campaigns for technology in the country.

Our clients demand the latest in communications technology to stay ahead of their competitors and drive order flow. Our creative technology and development team are consistently striving to provide more intelligent, targeted communications and ROI tools to our clients.