It's rewarding to be able to change people's perceptions of reality, ... They just see their environment in a different way. They have a kind of different-colored glasses that they can see their world in. To me, that's really cool -- when games can change you.

Human’s aren’t concerned with reality, merely their perceptions of it.

Also, after people play these Sim games, it tends to change their perception of the world around them, so they see their city, house or family in a slightly different way after playing.

The Sims is kind of an interesting case because we had all these expansion packs. We were able to incrementally add on and explore without invading the core dynamic or the core game play.

We see what we want to see, what we expect to see, instead of what's really there. I don't think we do it on purpose, most of the time. We just get kind of stuck. We start thinking that the way things are is the way they'll always be. But that's not true. It can't be true. Because the world is never still.

By evolving in an environment of antibiotic production, incredibly resilient bacteria must develop diverse ways to survive or resist the toxic antimicrobial compounds produced by their neighbors.