It's something that is very important or can be of value to bringing additional convention business or different additional tourism.

It's a perfect fit for our downtown, and what's going on in our downtown.

It points you to different areas of interest. Whether it's museums, whether it's shopping areas.

The International Business Conference is an event that offers value on many levels to our attendees. Through the conference, our affiliates can share best practices and take advantage of some unique learning opportunities. Attendees can also look forward to being inspired by amazing individuals who have met and overcome great life challenges, such as this year's keynote speaker, Lance Armstrong.

It's a very difficult business to value.

In summary, we believe this transaction increases shareholder value by capturing strong value for the ongoing business enterprise, monetizing valuable real estate assets, and affording shareowners the opportunity to benefit from a substantial continuing ownership interest in a powerful, growing, and vibrant new company.