It's something that resonates with our core clientele.

We know the cell phone is the teen's most important accessory. They have it with them all the time.

We don't want commercial relations. We don't need that clientele.

I think if something resonates, even if it's surreal, it's because it is relatable and I think that that's a core issue for me.

This is exposure to a clientele who may have had a preconceived notion of what we're like. Once they're in there, they experience (the restaurant) and that's the best form of marketing.

While it is not routine, it is something we are willing to do and something we see the need to do.