It's still unclear to what degree AOL will market the service. They may not be all that aggressive. This has to be a very successful product to win market share.

If we can go up and learn those lanes and shoot like this, I'll take my chances. There will be some tough teams and it's a new environment. It's wild, exciting, unbelievable. I'm glad they get a chance to experience that as such a young team -- it should make them hungry to do it again.

It will be a great service to the community.

I think the service industry will see a tremendous amount of growth there. When you have companies like Boeing ( BA : Research , Estimates ) or Motorola ( MOT : Research , Estimates ), they have such clout they can negotiate their own terms of market access. It hasn't been that way for the [Mom and Pop] businesses. They don't have that kind of market clout.

We're hoping she can represent Coachella that she can increase the level of service we provide (our) members and therefore partner with the city to really enhance the business community.

From a customer service standpoint I think it's better to err on the side of caution.