It's surprising to us how many people are either squarely in the import camp or in the domestic camp and don't cross-shop between the two.

There's still a gap between perception and reality. People tend to think import vehicles are a little better than they really are, and they tend to think that domestic vehicles are a little worse than they really are. It's beginning to change.

What's surprising to me is that this is a question now that can go either way.

Homers happen. He (Wilson) made a good pitch, and the guy put a good swing on it.

This is a concept in its infancy, one that will eventually become mainstream. But today, shoppers are using the 'net as an information tool, not as a means of avoiding dealerships. So I don't think shoppers are looking to avoid the traditional dealership process.

Consumers are likely to expect incentives such as low-interest financing for years to come.