It's the double-take that we're after. With the new packaging we have created a dominant presence which encourages consumers to shop the entire Mrs. Smith's brand. We want consumers to shop for their favorite product and try other Mrs. Smith's varieties, as well.

Bob Trombino

Consumers Created Dominant Double Encourages Packaging Presence

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Just his physical presence (6-foot-5, 210) scares the you-know-what out of you.

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