It's the first time we're using a word-of-mouth campaign to drive interest, instead of a traditional ad campaign,

no new product announcements are forthcoming at this time.

Users can drag their files into the player, just like another hard drive.

We are addressing the demands of consumers who want the latest technology to provide the best entertainment experience.

We saw an opportunity to streamline and consolidate our portfolio. We made a decision to transition from the hard-drive products to flash players at the beginning of this year.

They're people who have a price they can't exceed.