It's the most important cultural weekend, maybe in the country.

It's the most important cultural weekend, maybe in the country. The Art Basel Fair and Art Basel Miami has transformed into this amazing series of cultural events to coincide with the art fair and so everyone's in town and it's a perfect moment to display it.

One of the things that you really have to master is just navigating through the art fair.

It's very poetic and simple.

We had a record-breaking weekend with nearly half of initial shipments sold, with many stores selling completely out of stock.

I'm optimistic about the weekend. But I had the same scenario last year - 5th at World Cup Finals - then I got smoked at nationals so I'm not going to count my chickens.