It's very different. But this was an opportunity for us to serve our people in a very tangible way.

We saw an opportunity to streamline and consolidate our portfolio. We made a decision to transition from the hard-drive products to flash players at the beginning of this year.

This is the last opportunity we have to play organized football,

It's just another avenue, another opportunity for us to have an impact on people, hopefully share with people, and express our faith through the beauty of having a child.

It was great exposure, and it gave us an opportunity to educate people about Southwest Airlines.

Hosting this event gives us the extraordinary opportunity to showcase Toronto as a remarkable convention city to people who collectively decide the locations of thousands of conventions each year. This is a victory for Toronto, Ontario and Canada. It's a mark of distinction that elevates a host city into the elite circle of meeting destinations and delivers powerful benefits to destinations throughout Ontario and Canada.