It's very exciting. This is our first product targeting Hispanics.

Overall, I think painting is cost-effective and really easy to do and it makes such a big impact on a room.

We don't discuss our relationships with our current vendors, and we don't discuss other manufacturers' business strategies.

I guess my most prized pop culture possession is a signed first edition of the book 'Fight Club' by Chuck Palahniuk.

This win was definitely huge for team morale. After a few losses to come back and beat Vermont that was huge. We always have a little bit of vengeance against them because we tend to drop the ball when they come here or we go there.

Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.