It's very important that we ensure there's appropriate differentiation. The last thing we want to do is create a situation where we don't have clarity of what the brands represent.

We say use a program that is appropriate for the particular situation.

This is an evolving kind of situation, and what might have been appropriate a week ago might not be appropriate this week. Having Ellen DeGeneres as the host, who is from New Orleans, sets the tone right away that there will be a balance. One of the first things Ellen said to me after Katrina hit was that we still need to make people laugh without forgetting about what's going on and not in any way taking away from its meaning.

This isn't the kind of situation where caveat emptor [Latin for 'Let the buyer beware'] is appropriate.

This isn't the kind of situation where caveat emptor Latin for 'Let the buyer beware' is appropriate.

I didn't want to create an impediment in that situation. I wanted him to be productive. But it didn't seem to be working in that direction. I think more attention was better than less.