I've been telling the guys that we hadn't peaked yet and if it came soon enough we might have a chance. I'd all but written off our chances to get in (the Chase) three races ago, but Robbie (Reiser, crew chief) and the guys didn't lose the faith. We've got it turned around now.

If owning a NASCAR team is so great, then ask Rusty Wallace and some of these other guys why they're not jumping in the water. Because you have to be borderline insane to want to do this, given the financial risks involved.

I don't think the Arbitron numbers have peaked yet.

We haven't peaked yet, because we're still making mistakes. We still have things to clean up. The thing about this team is everybody wants to keep on getting better. Nobody around here thinks they're playing their best football. We don't have egos like that. We're going to get back to practicing hard and go about the business of taking this next one like we've done the whole way: One game at a time.

The good thing is we haven't peaked yet. We haven't touched the surface of what type of team we can be. When our guys realize how good we can be we're going to be tough.

As for how far it stretches, it's too soon to tell yet. So far, what we know is that it transcends national heritage among Hispanics.