I've known Rich for many years and I know of his talent and passion for sports in general. I knew this would be the type of project that would require someone who would be able to stick with it for a long period of time. It wasn't the type of thing where you could just call up the WWE offices and say 'Okay, we're going to go follow this guy, this guy and this guy.' This is a type of thing where Rich had to become accepted into that culture.