Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.

Anita Elberse

Also Brand Building Businesses Companies Different Formed Gaga His Interesting Investing Jay Just Justin Lady Manager Many Number Partnerships Promoting Range Really Scooter Strength Them Ways

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