Just like Coca-Cola, NYU is a brand. We're a dream school, the school of [TV series] Felicity, and we make news.

Marlboro is the equivalent of Coca-Cola,

Other than last year, with Meijer and Coca-Cola, we didn't have a clue what we were doing and never even expected to be in the 500, and we've always managed to put a deal together. It has been an uphill battle ... but we're not giving up.

Bodies aren't the same as Coca-Cola cans.

Coca-Cola is an American icon.

On the whole it is a plus for Coca-Cola. Their board is stale.