Kids love the movie. Our audience is predominantly young -- 12 and younger -- so most of the eyeballs got in at children's price. But we expect that age group to grow over the coming weeks as word of mouth spreads. The film is budgeted considerably under $30 million, so it's going to be very profitable. Frankie Muniz's last film ('Big Fat Liar') opened to $11 million and did $47 million (so) this could do $60 million.

Erik Lomis