Kraft Foods has had a poor year.

We were very poor, this is a huge blow but we've got to take it on the chin

Marlboro is the equivalent of Coca-Cola,

This jury has not heard any evidence concerning the conduct or decisions of individual smokers, ... Simply the inclusion of that evidence in phase two could mitigate against an award of damages of the size that Stanley Rosenblatt is seeking.

It will be perceived positively. It will improve their margins.

He didn't have any particular expertise in the industry with all of the legislation and the legal issues surrounding the industry. This was an opportunity to get out at a nice profit.