Lack of direct competition allows for lower spending. Me-too brand teams must make a name for their drug in a market with better-known, already- existing drugs. First-in-class teams are pioneers with the luxury of molding a new market for their drug.


Eric Bolesh

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They who lack talent expect things to happen without effort. They ascribe failure to a lack of inspi...
ERIC HOFFER
There is no loneliness greater than the loneliness of a failure. The failure is a stranger in his ow...
ERIC HOFFER
Facts are counterrevolutionary.
ERIC HOFFER
Where you are in consciousness has everything to do with what you see in experience.
ERIC BUTTERWORTH
Substantive abandonment of convention is evidence of mastery.
ERIC PARSLOW
It is remarkable by how much a pinch of malice enhances the penetrating power of an idea or an opini...
ERIC HOFFER
A great man's greatest good luck is to die at the right time.
ERIC HOFFER
Man was nature's mistake --she neglected to finish him -- and she has never ceased paying for her mi...
ERIC HOFFER
Truth and honesty are quite different. What a person believes to be true always follows when honesty...
ERIC PARSLOW
The game of history is usually played by the best and the worst over the heads of the majority in th...
ERIC HOFFER
It is by its promise of a sense of power that evil often attracts the weak.
ERIC HOFFER
Evil, and evil spirits, devils and devil possession, are the outgrowth of man's inadequate conscious...
ERIC BUTTERWORTH
The one thing that a fish can never find is water; and the one thing that man can never find is God.
ERIC BUTTERWORTH
God can only do for you what He can do through you.
ERIC BUTTERWORTH
Fundamentalists believe Jesus was God becoming man. I believe that Jesus was man becoming God.
ERIC BUTTERWORTH
You can discover what your enemy fears most by observing the means he uses to frighten you.
ERIC HOFFER
Fear comes from uncertainty. When we are absolutely certain, whether of our worth or worthlessness, ...
ERIC HOFFER
The birth of the new constitutes a crisis, and its mastery calls for a crude and simple cast of mind...
ERIC HOFFER
To the old, the new is usually bad news.
ERIC HOFFER
The fear of becoming a 'has-been' keeps some people from becoming anything.
ERIC HOFFER
There is sublime thieving in all giving. Someone gives us all he has and we are his.
ERIC HOFFER
Our present addiction to pollsters and forecasters is a symptom of our chronic uncertainty about the...
ERIC HOFFER
To make of human affairs a coherent, precise, predictable whole one must ignore or suppress man as h...
ERIC HOFFER
The basic test of freedom is perhaps less in what we are free to do than in what we are free not to ...
ERIC HOFFER
There can be no real freedom without the freedom to fail.
ERIC HOFFER
The pleasure we derive from doing favors is partly in the feeling it gives us that we are not altoge...
ERIC HOFFER
Kindness can become its own motive. We are made kind by being kind.
ERIC HOFFER
Compassion is the antitoxin of the soul: where there is compassion even the most poisonous impulses ...
ERIC HOFFER
We find it hard to apply the knowledge of ourselves to our judgment of others. The fact that we are ...
ERIC HOFFER