Live is for an Internet achiever-someone who feels the Internet can empower them.

If you're the slightest bit entrepreneurial, you can reach large numbers of consumers instantly over the Internet, while key-word searches at Google let consumers reach you just as quickly. The Web is an amazing marketplace.

The online advertising market is growing at such a rapid pace and we want to participate in some of that. This isn't a winner-take-all proposition.

In the last couple of years, the revenue has become more important, the business has become larger. It's a significant growth opportunity for Microsoft.

We were finding our conviction about the advertising business.

TYIS (internet slang: 'Thank You, I'll Share' your post)