Look at someone like Steve Jobs. His look wasn't very special - black turtleneck and jeans - but he had style. He looked the same, and you knew it was him when you saw him. Plus, he was a very smart person, which is also very attractive. His style was simple, not distracting, and very strong.

Steve Jobs had his critics. Some saw him as an egomaniac, and others, as a control freak.

My acronym is WWSJD: What Would Steve Jobs Do?

Most of us are latent Steve Jobs! We just need guts to surface.

As Osborne famously declared, "Adequacy is sufficient. All else is superfluous." Jobs found that approach to be morally appalling, and he spent days making fun of Osborne. "This guy just doesn't get it," Jobs repeatedly railed as he wandered the Apple corridors. "He's not making art, he's making shit.

Steve Jobs changed my life. He also changed the life of every designer.