Manufactured objects testify to who made them; they describe values.

Our goal is simple objects, objects that you can't imagine any other way.

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.