Many a small thing has been made large by the right kind of advertising.

Do the right thing. It will gratify some people and astonish the rest.

I'm a small shifty kind of guy.

We've been trained since kindergarten: Be nice, be kind, share, put on a smile. So we're conditioned to squash our natural selfish instincts, and that's the right thing for society.

If you change because of fame, that's not the right thing. But if you change because of growth, that's normal... The whole fame thing hasn't hit me. And I hope it kind of doesn't.

The difference between the almost right word and the right word is really a large matter - 'tis the difference between the lightning-bug and the lightning.