Many African Americans consider faith an integral part of their lives. These are people that fit our target demographic really well in terms of income, age and lifestyle.

A large segment of Americans are faith voters, who make sense of a great deal of their lives through the prism of religion.

Results indicate that Americans believe staying healthy in old age is not just a matter of fate, but something they themselves can affect. Most Americans want to hit the century mark, but don't view living longer as an end in itself. They want to live with health and vitality and benefit from the many scientific breakthroughs now on the horizon.

It's all relative. Housing costs might be high is some small pockets in Florida, like South Florida, but many of these people might be coming from places with even higher costs.

Florida's economy, relatively speaking, is better.

Florida has been a sponge for migrants.