Many consumers dismiss hotel suites as solely for celebrities and expense-account business travelers, but we want to show them that living in style is not only affordable, but also a great value.

Tom Griffiths

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People try to fight them and end up drowning.

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I would handle the fish if I could. Just to make them friendly.

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This isn't just a legal compliance issue for us. We consider the privacy issue to be an opportunity to reinforce our brand image.

It didn't bother our business.