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Marketers hoping to maintain customer relationships should consider implementing a similar re-engagement component to their opt-out process. If you ask appropriately and remind recipients of the value of being on your list, you may find that enough customers will stay to make it well worth asking.


Bill Nussey

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RICK RIORDAN Customers should be allowed to opt-in to applications like that.
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BILL RANCIC One of the things we've always tried to do is help others with our story. Whether it's with ...
BILL RANCIC Energy is liberated matter, matter is energy waiting to happen.
BILL BRYSON You may not feel outstandingly robust, but if you are an average-sized adult you will contain within...
BILL BRYSON The real significance of Magellan's voyage was not that it was the first to circumnavigate the plane...
BILL BRYSON What on earth would I do if four bears came into my camp? Why, I would die of course. Literally shit...
BILL BRYSON Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason -...
BILL JAMES